Trade Show Images

Frankfurt MusikMesse 2009

Despite fears of a "quiet" 2009 show, a steady stream of visitors over the four show days kept us busy demo-ing our pickups and effects.

A big thank you to the ace guitarmaking team led by Luke Whitfield at RebelRelic guitars in Amsterdam who supplied all the demo instruments used at the show. All loaded with different models of Tonerider strat and tele pickups these guitars played and sounded superb. The "player's choice" award went to the faded green Strat Relic with the mint pickguard and rosewood board. This guitar was loaded with our City Limits pickups and had a thick fat texas tone. At the end of the show, we couldn't let the orange telecaster go, so it now resides in the Tonerider workshop.

Andrew next to a MusikMesse poster we spotted on the Frankfurt Urban Railway, known as the U-Bahn. All attendees get free public transport cards for the duration of the show, a great environmentally sound scheme that makes it easier to avoid using rental cars and taxis.

Mattea Tedesco, a young session guitarist from Italy, checks out our Pure Vintage pickups and analog effects in a black strat.

A visiting guitar player taking the chance to try our the City Limits pickups in a strat.

Cass Cunningham stands ready to give advice and answer questions from visitors.

MusicChina 2007

Our first major trade show, we were very happy with our stand design. Despite only being a three-by-three meter shell scheme stand, it felt comfortable and spacious.

The big news for this show was the launch of our analog effects series.  Pictured here from right to left,

the Tonerider Compressor, American Overdrive, British Distortion and Superlush Chorus.  This series features True-Bypass switching, our cool looking custom enclosure, and, most importantly, killer-sounding low-noise circuitry designed by Texan tone guru Brad Ferguson.  The American Overdrive proved to be a particular favourite, and stayed on for about four days.

Our 2007 Pickup Line-up

Andrew Cunningham with the new Tonerider British Distortion Pedal.

Cass Cunningham sporting the new Tonerider black T-shirt.

Andrew and Cass were married in Beijing on September 22nd.

David Gartland from Saga Musical Instruments in San Francisco takes our Rocksong humbucker set for a test drive. 

Young Chinese musicians come on over to check out the stand.

Wen Lin, one of China’s leading session musicians tries out our new Analog Effects series.

Gundy Keller from A-TOWN Recordings(brown jacket),and

tube expert and music journalist Terry Buddingh (black jacket) coming to see what all the fuss is about.

Andrew and Li Jinghui from Tones Music Store in Chengdu Sichuan. 

Li is a monster guitairist and we are proud of the fact Tones Music will become a Tonerider Analog Effects dealer.